A Shirt, an Experiment, an Art Project Masquerading as a Side Hustle.

I wanted something that didn't exist: a Morton Feldman T-shirt. Feldman's music stretched time and dissolved structure—anti-rhythm, anti-resolution. It's safe to say there were no tour tees.

Nobody was making that, so I did. Then I made more—shirts celebrating my own obscure fascinations, artifacts of the ideas and figures that linger in my mind, rendered in the strange, early aesthetics of generative AI before the machines learned to smooth themselves out. Then, I built a fake brand to house them.

ITFCKS isn't a business. It's an art project in the shape of a store.
A post-life-style brand for the discerning organism—part sacred, part profane, built with love at the end of time.

https://www.itfcks.com/