Little Bot, Big Idea

A few years back, Delta came to us with a brief that wasn’t really a brief. Just a handful of emerging concepts and a request: help us visualize what the future might look like.

The Delta Hangar isn’t the terminal. It’s the back-of-house skunkworks where speculative travel tech, future-facing systems, and bleeding-edge logistics get prototyped, tested, and occasionally quietly retired. Think robotics, biometrics, reimagined baggage flows, and just enough sci-fi glimmer to make you lean forward.

This wasn’t a public campaign. It was an internal piece, built on a tight timeline and a tighter budget. But the creative freedom? Off the charts.

Delta shared a slate of early-stage ideas - some in development, others just labeled concepts. One of them simply read:

“Baggage Bot”

No design. No specs. Just a name.

So we built it from scratch: a team of squat little bots, swarming together to escort your luggage through the concourse like a polite robotic entourage. We mocked it up using a quick-and-dirty green screen shoot and equally scrappy 3D animation and comp. Minimal budget, maximum fun.

Looking back, it’s not the finished product I remember. It was the invitation: “Here’s the vision. Make it visible.”

Sometimes the best part of the work isn’t what gets produced—it’s how it gets imagined along the way.